Full marketing
Campaign

Client:

Diamond mall

Case Study: Opening campaign for a new, luxury mall-Diamond Shopping Mall in Skopje, Macedonia

After several detailed and comprehensive pitches, Division marketing agency had the honor to receive the project titled “Opening of Diamond Mall” – a new mall in the center of Skopje. The task was to prepare an opening event and an integrated marketing campaign, but most important of it all – the opening of Diamond Mall was imagined to be the event of the month and the best opening the city has ever seen. Done, deal. 

Services

The Concept

Brand designThe chosen slogan was “In the true heart of the city” and the communication was focused on Diamond Mall’s biggest advantages, its geographical location on one side, as well as on the premise that one’s every wish and need can be satisfied in one place.

The key visual points out the luxury and magnificence of Diamond Mall using the spark of the diamond as the main element.

Teaser campaign

Lighting Up the SkyThe teaser campaign started a few days earlier with several beams of light directed towards the night sky, that together formed a diamond in several locations around Skopje. This teaser light show attracted a big PR campaign and intrigued all the residents of the city.

City Center Revival

A grand openingThe city center has certainly not been a go-out destination for a long time, but one of the marketing objectives in the project was to transform Gourmet Avenue in Diamond Mall into the new IT place. The effect was achieved with a series of events by popular DJs and singers. 

For the first time in Macedonia, the grand opening was marked with a spectacular drone show in the sky that was seen from almost all sides of the city. Social media was flooded with footage from the sky above Diamond Mall on the opening night.

Rivers of people flooded the streets around Diamond Mall. The events on the opening night, and the other 3 event nights that followed, exceeded the expected number of visitors.

video and photo production

Engaging the Digital Audience For a successful digital campaign, Division used a mix of PR, activation of influencers, but also a special strategy for sharing video and photo materials from the event, which brought huge numbers of awareness and engagement. The videos shot and produced by Division Agency brought over 100,000 views on YouTube within the first week.

USER EXPERIENCE DESIGN

Complete Web PresenceThe UX/UI team designed a user-friendly website for Diamond Shopping Mall, providing easy access to information about stores, events, and promotions. The design was modern and luxurious and simple to use. The perfect combination for a successful informational website.Division Marketing Agency's innovative approach not only elevated the brand but also set a new standard for marketing campaigns in the region by blending creativity with cutting-edge technology.

ORGANIC REACH

PR & mediaDivision Marketing Agency ensured extensive local media coverage with press releases and media tours. This, in combination with the organic traffic and word of mouth because of the grandiosity of the events, brought even bigger media interest from all around the country.

SETTING NEW STANDARDS

Results for OverachieversDivision Marketing agency was more than proud with the results, and the client as well. Foot traffic soared, with thousands of visitors exploring the new retail space. Sales figures exceeded expectations, and the digital campaign saw impressive engagement on all media.

The opening of Diamond Shopping Mall in Skopje was a testament to strategic marketing and creative execution and set a new standard for event marketing in the region.

If you are looking for a marketing agency for your next BIG EVENT, don’t be shy, contact US here, and we are more than willing to give you an offer you cannot refuse.

Full marketing
Campaign

Client:

Diamond mall

Services

Lighting Up the SkyThe teaser campaign started a few days earlier with several beams of light directed towards the night sky, that together formed a diamond in several locations around Skopje. This teaser light show attracted a big PR campaign and intrigued all the residents of the city.

PR & mediaDivision Marketing Agency ensured extensive local media coverage with press releases and media tours. This, in combination with the organic traffic and word of mouth because of the grandiosity of the events, brought even bigger media interest from all around the country.

Similar
projectsDiscover more of our successful and innovative marketing campaigns.

Neotel

child services advertising, parent industries, child industries retail and fashion, parent services

Gley

child services branding, child services production and media

Stobi Flips

child services branding

Let’s discuss on something cool together

MENU

Full marketing Campaign

Client:

Diamond mall

Services

Lighting Up the SkyThe teaser campaign started a few days earlier with several beams of light directed towards the night sky, that together formed a diamond in several locations around Skopje. This teaser light show attracted a big PR campaign and intrigued all the residents of the city.

PR & mediaDivision Marketing Agency ensured extensive local media coverage with press releases and media tours. This, in combination with the organic traffic and word of mouth because of the grandiosity of the events, brought even bigger media interest from all around the country.

Similar projectsDiscover more of our successful and innovative marketing campaigns.

Neotel

child services advertising, parent industries, child industries retail and fashion, parent services

Gley

child services branding, child services production and media

Stobi Flips

child services branding

Let’s discuss on something cool together

Full marketing
Campaign

Similar
projectsDiscover more of our successful and innovative marketing campaigns.