multilevel
marketing campaign

Case Study: Idea and execution of “Stobi Flips into Space”

Client:

Vitaminka

For the 40th anniversary of the most famous Macedonian brand, Stobi Flips, Division marketing agency came up with a new and ambitious idea – to launch the snack into space!

This was a unique and multilevel marketing campaign aiming to catapult the brand to new heights—both literally and figuratively!

Services

The Concept

Example of creativity The goal of the campaign was to resonate with consumers of all ages and get a lot of organic engagement. The idea of sending Stobi Flips into space was both audacious and symbolic, representing the brand's ambition to reach new frontiers.

Teaser campaign

Getting the grounds (and space) readyIn the weeks leading up to the launch, Division Marketing Agency initiated a teaser campaign that piqued curiosity and built excitement. Social media channels buzzed with mysterious posts and videos hinting at a monumental event. The hashtag #СтобиФлипсВоВселената began trending, creating an air of anticipation.

The Launch

A Historic Moment for Vitaminka’s brandThe campaign reached its zenith with a live-streamed event where Stobi Flips was sent into space. Thousands of viewers tuned in to watch the snack embark on its cosmic journey. The live stream featured commentary from space enthusiasts, adding to the excitement.

Engaging the Digital AudienceAll social media platforms were used to engage a wide audience. The campaign’s YouTube channel featured a series of engaging videos; live-streamed launch, behind-the-scenes footage, and interviews with the team. The channel garnered significant attention, with the launch video alone amassing over 200,000 views within the first week. As expected, people started organically sharing the videos, celebrating together with their favorite brand and showing support for the campaign.

Follow up campaign

Stobi Flips continues to travelTo maintain momentum, Division Marketing Agency organised interactive contests and promotions. Fans were encouraged to share their own Stobi Flips moments on social media using the campaign hashtag. The most creative entries won exclusive prizes, further driving engagement and brand loyalty.

A campaign that
leaves a mark, Division’s styleThis cosmic campaign is a testament to the power of creative marketing and strategic execution. “Stobi Flips into space" was a resounding success. The innovative concept captured the imagination of the public, leading to a significant increase in brand awareness and consumer engagement.   Social media metrics showed a 50% increase in followers and a 75% rise in engagement rates. The campaign’s YouTube channel recorded over 500,000 views in total, with high levels of interaction and positive feedback. Division Marketing Agency's innovative approach not only elevated the brand but also set a new standard for marketing campaigns in the region by blending creativity with cutting-edge technology.

12%

rise in sales in local
supermarkets and global
placement

80K

views on Youtube
and other video
platforms

120K

reach of new
audience via IG/
Facebook ads

5K

new followers on social
media and 3250
interactions

What is next?Division Marketing Agency's innovative approach not only elevated the brand but also set a new standard for marketing campaigns in the region. By blending creativity with cutting-edge technology, the agency successfully launched a snack into space, creating an unforgettable experience for consumers and solidifying the brand’s position as a market leader. Division Marketing Agency's innovative approach not only elevated the brand but also set a new standard for marketing campaigns in the region by blending creativity with cutting-edge technology.

Now, if you have a brand and you want to create an unforgettable marketing experience for it, contact us and we are sure to cook up something creative in our always open kitchen of ideas.

multilevel
marketing campaign

Client:

Vitaminka

Services

Example of creativity The goal of the campaign was to resonate with consumers of all ages and get a lot of organic engagement. The idea of sending Stobi Flips into space was both audacious and symbolic, representing the brand's ambition to reach new frontiers.

12%

80K

120K

5K

Simmilar
projectsDiscover more of our successful and innovative marketing campaigns.

Neotel

child services advertising, parent industries, child industries retail and fashion, parent services

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child services branding, child services production and media

Stobi Flips

child services branding

Let’s discuss on something cool together

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multilevel marketing campaign

Client:

Vitaminka

Services

Example of creativity The goal of the campaign was to resonate with consumers of all ages and get a lot of organic engagement. The idea of sending Stobi Flips into space was both audacious and symbolic, representing the brand's ambition to reach new frontiers.

12%

80K

120K

5K

Simmilar projectsDiscover more of our successful and innovative marketing campaigns.

Neotel

child services advertising, parent industries, child industries retail and fashion, parent services

Gley

child services branding, child services production and media

Stobi Flips

child services branding

Let’s discuss on something cool together

multilevel
marketing campaign

Simmilar
projectsDiscover more of our successful and innovative marketing campaigns.