Brand identity

Case Study: Happy chocolate – branding from scratch!

Client:

Vitaminka

All about Happy: Vibrant and HAPPY experience. Happy was a new chocolate in the palette ov Vitaminka’s products. The chocolate comes in 4 different tastes and two types of packages, a smaller one (xx gr) and an XXL one (xx gr.)

Division’s job was to create the whole story and branding around Happy and positioning it among the target audience.

As you may know… the target audience was chocolate lovers, meaning: ALMOST EVERYONE.

Services

The Idea

Let’s create the most cheerful new brand of chocolatesThe design was based on three principles:

Joyful
Playful
Authentic

And in order to deliver this we created a clan clear and simple LOGO with sole focus on typography. This made the name of the brand stand out among the competition on the market shelves.

The authenticity and playfulness was achieved with the HAPPY color palette.

The pallets chosen for the packaging combines a range of vibrant and captivating pantone colours evoking a sense of delight and satisfaction.

Take a look at this colours, they already make you happy even before you try this tasty chocolate.

Chocolate makes me Soo Happy

Photography & videoIn order to achieve deliciousness and irresistible appeal on all channels where Happy chocolate would appear, we set out some brand guidelines for photography and video.

We decided to capture the texture and the unique characteristics of the chocolate through the camera lens, and use this in combination with typography to convey some messages and brand values.

Brand identity

Client:

Vitaminka

Services

Let’s create the most cheerful new brand of chocolatesThe design was based on three principles:

Joyful
Playful
Authentic

Simmilar
projectsDiscover more of our successful and innovative marketing campaigns.

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Let’s discuss on something cool together

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Brand identity

Client:

Vitaminka

Services

Let’s create the most cheerful new brand of chocolatesThe design was based on three principles: Joyful Playful Authentic

Simmilar projectsDiscover more of our successful and innovative marketing campaigns.

Neotel

child services advertising, parent industries, child industries retail and fashion, parent services

Gley

child services branding, child services production and media

Stobi Flips

child services branding

Let’s discuss on something cool together

Let’s create the most cheerful new brand of chocolatesThe design was based on three principles:

Joyful
Playful
Authentic

Simmilar
projectsDiscover more of our successful and innovative marketing campaigns.